💰 Customer Profitability Analysis

Deep dive into customer-level profit margins and segment performance

⚠️
Profitability Alert: Total costs ($5.10M) nearly equal revenue ($5.09M), resulting in an overall margin of just -0.16%. Most customer segments are operating at or below breakeven.
$5.09M
Total Revenue
$5.10M
Total Costs
-$8.2K
Net Profit
-0.16%
Profit Margin
4,067
Total Customers
-$2.02
Avg Profit/Customer

Profitability by Customer Segment

Segment Profit Margin % Mixed results

Revenue vs Cost by Segment Compare

Segment Profitability Breakdown Revenue, Cost & Profit

Profitability by Customer Type

Customer Type Profit Margin TYPE 1 leads

Revenue per Customer by Type Efficiency

Segment Performance by Channel

Segment x Channel Profitability Where segments buy

Top 25 Customers by Profitability

Rank Customer Revenue Total Cost Profit Margin % Orders

📊 Key Insight

Many top-revenue customers are actually unprofitable due to high variable costs. Focus on customers like Carolina Monteiro (78.6% margin) and Juan Alvarez (74.6% margin) as models for profitable customer acquisition. Consider renegotiating terms with high-revenue but negative-margin accounts like Rahmat Zae (-376% margin) and Brandon Banks (-93% margin).

Segment x Region Profitability Matrix

Regional Profit Margin by Segment Geographic insights